Home » Behavioral Finance Psychology, Decision-Making, and Markets. Lucy F. Ackert, Richard Deaves by Lucy F. Ackert
Behavioral Finance Psychology, Decision-Making, and Markets. Lucy F. Ackert, Richard Deaves Lucy F. Ackert

Behavioral Finance Psychology, Decision-Making, and Markets. Lucy F. Ackert, Richard Deaves

Lucy F. Ackert

Published October 1st 2009
ISBN : 9780538752862
Paperback
392 pages
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 About the Book 

Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS, International Edition. This comprehensive text--ideal for todaysMoreDiscover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS, International Edition. This comprehensive text--ideal for todays behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today.Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the books applied approach.